Exactly what was AOL thinking when they redesigned the new bunch of logos instead of one. It makes me feel either the brand identity got lost somewhere in too many meanings or they are simply not worried into ‘single brand identity’ and wish to capture all the possible things in the world, which does not go well with the users.
- How does ‘Aol.’ expect users to remember so multi-facet brand?
- What impression it leaves in the mind of users?
- Above all what kind of users are they targeting at? (maybe the answer is not even clear with the AOL team) Read the rest of this entry »