AOL logo rebranding – teasers

Exactly what was AOL thinking when they redesigned the new bunch of logos instead of one. It makes me feel either the brand identity got lost somewhere in too many meanings or they are simply not worried into ‘single brand identity’ and wish to capture all the possible things in the world, which does not go well with the users.

• How does ‘Aol.’ expect users to remember so multi-facet brand?
• What impression it leaves in the mind of users?
• Above all what kind of users are they targeting at? (maybe the answer is not even clear with the AOL team)

iGoogle – Set the mood for the day in your browser

iGoogle – You can have your very own browser and Google provides lots of gadgets for the user to play with but what really took my attention today were the ‘artist themes’. Right now I have kept different themes for IE and Firefox browser in my machine and enjoy the liberty to change it with my changing mood Isn’t that great!

Seeing the character relaxing on the sand reminded me of Fido Dido – the famous ad cartoon character of late 1980s seems to have gained weight with time:-DI kept this theme on the browser for few hours and it made my Friday into a ‘Lazy Sunday noon’ and to my surprise with the falling daylight the theme also changed from noon to nightMyriad of themes are divided into categories like games, fun, technology and so on. Check out some samples: