March 11, 2010
See also – The World of Mascots, Revisited (Part II)
Nowadays we see a lot of sites using mascot for their companies. I like it! It’s a nice way to represent the image of the brand and just by looking at the mascot, instantly a relation is built between the user and the brand.
Some mascots are integrated with the logo while for some sites mascot plays the role of a guiding character:
For a brand name like twitter, the birdie mascot is a representation of the concept – the birdie tweets around the web space.
Silverback usability testing application has a Guerrilla mascot on the very homepage to welcome the visitors Read the rest of this entry »
10 Comments | 
Design | Tagged: advertising icon, avatar, birdie, blog on mascot, brand icon, contemporary mascot, digital avatar, fantasy characters, freelancer site, gorilla, gravatar, mascot, mascot representing brand, mcdonald, MGM, ronald, silverback guerrilla, twitter, web2.0 designers | 
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Posted by Deepika Dutta Kapoor
December 16, 2009
Recently noticed most of the sites nowadays have moved away from marking the form fields as mandatory or required. Is this the change in design trend or there is a reason behind it? Are we ignoring user experience or the users have become smart enough?
Attribute of a designer
Provide a design to user which is self awakening and user-friendly. A user should be able to complete an activity in minimum clicks and it’s the responsibility and power of a designer to straighten out the complexes. In a project which is not conceptualized by a designer goes nowhere in the long run, we all know this with our own experiences. Fortunately, user experience and designers are now becoming essential for any good web designing firm that targets to reach the heights and survive there for long.
Power of good design
An intelligent design can change the perception of users. When the web world is facing North, only a designer can make web users turn to see towards South, such is the power of designer!
A quick peek into the user experience forms of the most appreciated sites during 2009, which have become a point of reference for most of the design boutiques
Beanstalk – Here I submitted the blank form to test what all fields I actually need to enter data and which ones I can avoid. Surprisingly all fields are mandatory to create an account excluding the Discount section. The instruction below Coupon Code field is very supportive for user ‘If you don’t know the code, just skip this field’. Similarly if a single line instruction was added above the form saying Read the rest of this entry »
2 Comments | Design, User Experience | Tagged: 2009 design, beanstalk, blog, blogfullbliss, design trend, facebook, fliggo, form, form design, good design, mailchimp, mandatory field, mint, qik, responsibility of designer, sign-up, signup, skype, TED, twitter, User Experience, wayn, yahoo | Permalink
Posted by Deepika Dutta Kapoor
