The World of Mascots, Revisited (Part II)

The Website Mascots (Part I)

There was a time when almost every household product globally was associated with a mascot but over the years either some of the brands have dropped their mascots or rarely use them as a part of marketing documents (Note: only marketing documents, not products)

Since childhood I have been seeing them around and thought people could easily relate to the word mascot (the face that speaks a thousand words). But my earlier blog was an eye opener where I realized very few people today understand or relate to mascots. Maybe the difference is in observation a person builds since childhood.

Over the years, I saw the mascots fading and then came the trend when everyone starting creating a mascot for their brand. Immediately looking at them, it just clicked to me how mascots have moved to web in this web2.0 era. My earlier post was targeted at Website Mascots, so here’s the flashback of some mascots which existed during our growing years. Going back to the memory lane might be interesting for some of us, and make us more observant in today’s life.

Telecom Brand Mascot which was allowed to be a part of lifestyle products. Till now Mascots have been strongly visible on merchandising items only. Vodafone is the only brand which allowed its mascot ‘ZooZoo’ on products to a lifestyle brand. Continue reading

The Website Mascots (Part I)

See also – The World of Mascots, Revisited (Part II)

Nowadays we see a lot of sites using mascot for their companies. I like it! It’s a nice way to represent the image of the brand and just by looking at the mascot, instantly a relation is built between the user and the brand.

Some mascots are integrated with the logo while for some sites mascot plays the role of a guiding character:

For a brand name like twitter, the birdie mascot is a representation of the concept – the birdie tweets around the web space.

Silverback usability testing application has a Guerrilla mascot on the very homepage to welcome the visitors Continue reading

Match the colors of Mac Photoshop with Windows

In most of the design communities that I subscribe to, I find designers facing difficulty related to colors displayed on a Windows machine for the creatives designed on a MacBook. Though the software used to access the design is same (Adobe Photoshop) but the moment file is accessed on Windows Photoshop, the result is devastating. Colors look washed out and whole creativity seems dead.

We all know that Mac OSX have an excellent reproduction of colors and high quality display. Henceforth we might not be able to meet the colors display 100% but at least 85% can be captured in Windows Photoshop

This was a problem I had also faced and below is what I found as a resolution:-) Continue reading

Color challenge for designers

As designers most of us feel, we know just the right tone of a color and no one can challenge us.

I found this interesting site which has online color challenge. I encourage designers to at least once go and take the challenge of color vision.

http://www.xrite.com/custom_page.aspx?PageID=77

It’s an exciting activity and does not take more then 10mins. You just need to drag and drop.

The lower the score, the better color vision you have.

Best part of this color vision test is Continue reading