The Website Mascots (Part I)

See also – The World of Mascots, Revisited (Part II)

Nowadays we see a lot of sites using mascot for their companies. I like it! It’s a nice way to represent the image of the brand and just by looking at the mascot, instantly a relation is built between the user and the brand.

Some mascots are integrated with the logo while for some sites mascot plays the role of a guiding character:

For a brand name like twitter, the birdie mascot is a representation of the concept – the birdie tweets around the web space.

Silverback usability testing application has a Guerrilla mascot on the very homepage to welcome the visitors Continue reading

Match the colors of Mac Photoshop with Windows

In most of the design communities that I subscribe to, I find designers facing difficulty related to colors displayed on a Windows machine for the creatives designed on a MacBook. Though the software used to access the design is same (Adobe Photoshop) but the moment file is accessed on Windows Photoshop, the result is devastating. Colors look washed out and whole creativity seems dead.

We all know that Mac OSX have an excellent reproduction of colors and high quality display. Henceforth we might not be able to meet the colors display 100% but at least 85% can be captured in Windows Photoshop

This was a problem I had also faced and below is what I found as a resolution:-) Continue reading

Color challenge for designers

As designers most of us feel, we know just the right tone of a color and no one can challenge us.

I found this interesting site which has online color challenge. I encourage designers to at least once go and take the challenge of color vision.

http://www.xrite.com/custom_page.aspx?PageID=77

It’s an exciting activity and does not take more then 10mins. You just need to drag and drop.

The lower the score, the better color vision you have.

Best part of this color vision test is Continue reading

3G in India – It’s a new world!

Nowadays technology is entering into all parts of our lifestyle. It’s no more just about checking emails and chatting with friends. Internet technology has now moved on to a new level where you think about an idea and bingo! its already available in market or is in the incubation stage. The technology now allows us to compile multiple gadgets and provide some unbelievable results. You simply need to snap your fingers in right way to experience the magic.

This sometimes amazes me how naturally we adapt to this magnificent world, do we realize what all must have gone behind making it the way it is? Continue reading

Google my Goddess!

During one of my Saturday evening coffee breaks at CCD, Vivek showed me the way towards the Church of Google – I was mesmerized as I read through it. I use Google day and night like crazy but never thought how addicted and dependent we have become. Googlism is the religion most of us have unknowingly adapted and are now addicted to it. Do we need a proof to agree on this? Obviously No!

Google is our Internet God. I’m unable to recall life before google existed. Search engines like AltaVista, AOL, Lycos, and others existed but I was not loyal to any till the time google came 🙂


  • Google answers all our prayers
  • Google is our Omniscient God – Knows almost everything and its existence can be scientifically proved. The immense universal knowledge provided by Google is available to all of us and that too in an organized manner
  • Gives Unconditionally – Google gives its user unconditionally, irrespective of caste, religion, age it shows the results
  • Google being Immortal, Being Infinite, Can challenge your Gray cells

Path to the Google Church is not far away – http://www.thechurchofgoogle.org/

I love the way multiple proofs have been provided and the best part is the prayer section.

PS- Don’t miss the favicon 🙂

iGoogle – Set the mood for the day in your browser

iGoogle – You can have your very own browser and Google provides lots of gadgets for the user to play with but what really took my attention today were the ‘artist themes. Right now I have kept different themes for IE and Firefox browser in my machine and enjoy the liberty to change it with my changing mood 🙂 Isn’t that great!


Seeing the character relaxing on the sand reminded me of Fido Dido – the famous ad cartoon character of late 1980s seems to have gained weight with time:-DI kept this theme on the browser for few hours and it made my Friday into a ‘Lazy Sunday noon’ and to my surprise with the falling daylight the theme also changed from noon to nightMyriad of themes are divided into categories like games, fun, technology and so on. Check out some samples: Continue reading

Designers – Raise the angle of vision, by Philippe Starck

In one of our office weekly sessions, we saw a talk of Philippe Starck and his deep thinking on design.

Philippe spends around 17mins to simply talk about ‘Why Design’ and with his witty enacting, he relates the vision of a designer to our daily activities. Philippe talks about Angular visions and the rise in an angle of vision can make a designer important for society and civilization.

In short don’t just think or see what is around you, being a designer we need to see far and high, need to increase our vision, increase the angle of our vision, have to see what others can’t foresee – That’s the caliber of a designer mindset.

This video is available at TED.com

Design and Destiny

Philippe Starck – TED Talk Video

When they made Sofas!

At times I wonder – The companies that provide best of the service solutions are somehow not able to implement those solutions within their organization itself. One of such examples is ‘madebysofa.com

They produced apps like Versions the ‘Subversion Client for Mac’ and Disco the ‘Powerful Disc Burning for Anyone’ as the company states. Honestly, I am impressed with the design of both these websites.

Another product of this company is Checkout – which won Apple Design Award runner up, in category of ‘Best Mac OS X Leopard User Experience’ for the year 2008.

I think a few small considerations can add value to user experience in ‘madebysofa.comContinue reading