Stumbled across 30 HTML Best Practices post by Jeffrey Way (editor with Nettuts) and found it worth sharing.
Though the article title suggests it’s for beginners but I would say its useful for experts too. You may find lot of such articles via google search but I like the way Jeffrey has written.
I had created 3R theory for myself sometime back, you can try and see if it adds value for you.
- Render in your style (not replicate)
In my earlier post 2009 – Year of redesigned logos I did not consider some of the logos, since I feel the designers did not do justice with them. Redesigning a logo does not need to be a necessity if the spark and purpose is not well utilized. I again request designers not to design for the sake of designing but go deep into the reasoning. Do some homework and recognize the underlying principle of design.
5 Basic principles of Logo designing:
- Simple, Clear & Crisp – Logo design should be uncomplicated for the viewer and designer.
- Projection of company’s image should come across clearly & direct
- Balancing Act – Logo designing is balancing act of creativity. One should not go overboard with the usage of design elements : font, color and shape. The key is correct use of styling and balancing of all these elements to form a composition called ‘logo’
- Direct hit – Messaging should be direct either through graphics or text and should hit the viewers mind in one go.
- Black & White as winner – Colors play a very important role but a logo should not lose its sheen when converted in black and white. This is a common issue we all face as designers and prefer to ignore it.
Color vs Black and White
The last point of logo designing principle is indeed the foremost important territory for a designer to conquer. Continue reading