See also – The World of Mascots, Revisited (Part II)
Nowadays we see a lot of sites using mascot for their companies. I like it! It’s a nice way to represent the image of the brand and just by looking at the mascot, instantly a relation is built between the user and the brand.
Some mascots are integrated with the logo while for some sites mascot plays the role of a guiding character:
For a brand name like twitter, the birdie mascot is a representation of the concept – the birdie tweets around the web space.
Silverback usability testing application has a Guerrilla mascot on the very homepage to welcome the visitors Continue reading